WooCommerce Development Agency for Manufacturers and B2B Industrial

Couristan B2B flooring catalog built on WooCommerce by MAXBURST

Most manufacturers don’t need an online store. They need an online catalog that engineers can search, that shows every spec and drawing, and that turns interest into a quote request. MAXBURST is a WooCommerce agency that builds exactly that: catalog-only WooCommerce sites, quote baskets wired into your CRM, and B2B ecommerce when you’re ready to sell online.

We’re a Pressable partner, and Pressable and WooCommerce are both owned by Automattic. We’re also a Shopify partner, so when we recommend WooCommerce for B2B manufacturers, it’s because it’s the better tool for the job.

Why manufacturers build catalogs, not checkouts

Nobody buys a 400-pound pump, an industrial laser or 10,000 custom fasteners with a credit card. B2B orders run on quotes, contracts, purchase orders and negotiated pricing. A retail-style checkout gets in the way.

What buyers do need online:

  • Every product, series and variant, with full specifications
  • Filters on the attributes they specify, not just category and price
  • Drawings, CAD files, data sheets and certifications on the product page
  • A fast way to ask for a quote on several products at once

WooCommerce in catalog-only mode does all four. You get WooCommerce’s full product system (attributes, variations, categories, search, structured data) with the cart, prices and payment step switched off. If you later want to take orders from approved accounts, the same site can switch those features on.

What we build with WooCommerce

From pure catalogs to dealer portals, built around how industrial buyers actually choose.

Catalog-only WooCommerce

Full product pages without prices or a checkout. We use a maintained catalog-mode plugin when your team wants on/off controls in the admin, or a small custom function when you’d rather run fewer plugins.

Quote baskets: add-to-cart becomes request-for-quote

Buyers add products and quantities to a basket the same way they would a cart, then submit it as one quote request with their notes and files attached. Your sales team receives a structured request, not a vague email.

Spec filters and configurable products

We model your products with the attributes your buyers actually filter by: size, material, rating, standard, compatibility. Configurable products let buyers choose options and see the matching part number before they ask for a quote.

CAD, drawing and document downloads

CAD models, 2D drawings, data sheets, manuals and certificates attach to each product. Files can be public or gated behind a short form, so downloads become leads.

B2B pricing and dealer portals

When some buyers should see pricing, we add customer logins, account-specific or tiered pricing, and dealer and distributor portals, while the public catalog stays price-free.

ERP, PIM and Salesforce integration

Product data imports from your ERP, PIM or spreadsheets, and can stay in sync so the site updates when the source does. Quote requests and leads go into Salesforce, HubSpot or your CRM of choice, routed to the right rep.

Headless WooCommerce

For the fastest front end, we can run WooCommerce as the product data layer and build the storefront separately, deployed on Vercel. Your team keeps editing products in the WordPress admin they already know.

Full B2B ecommerce when you sell online

If you do take orders online, we build that too, from distributor reorder portals to full storefronts. See our ecommerce web design for complex industries.

Couristan B2B flooring catalog built on WooCommerce by MAXBURST

Case study: Couristan’s B2B catalog and quote basket

Couristan has made carpet and area rugs since 1926, and its catalog serves designers, homeowners and the hospitality trade. Their catalog has to be searchable, image-rich and fast, and every order runs through their sales team.

We built Couristan’s catalog on WooCommerce with no checkout. Add-to-cart works as a quote basket, and every submitted basket flows into Salesforce, where the sales team picks it up. The build is headless: WordPress and WooCommerce run on Pressable as the data layer, and the front end is deployed on Vercel.

View the Couristan project

Case study: Photonics Industries International

Photonics Industries manufactures industrial lasers. Their WooCommerce site is catalog-only: structured product pages for each laser series, full specifications and no checkout. It runs entirely on Pressable managed hosting.

Hosting WooCommerce on Pressable

Large catalogs need hosting built for WooCommerce. We host our WooCommerce clients on Pressable, the managed WordPress host owned by Automattic, the company behind WooCommerce. You get hosting tuned for WordPress and WooCommerce, daily backups and expert WordPress support. As a Pressable partner, we handle the setup and the relationship for you.

WooCommerce vs Shopify for B2B manufacturers

We build on both, so here’s the honest comparison for manufacturing and industrial catalogs:

WooCommerce Shopify
Catalog with no checkout Built in through settings, a plugin or custom code Possible, but the platform is designed around checkout
Deep product specs and attributes Unlimited custom attributes and fields Workable through metafields, with more setup
Quote requests Quote basket fully customizable Through apps
Who owns the platform and data You do (open source) Shopify (hosted subscription)
Fees on orders None from WooCommerce Transaction fees unless you use Shopify Payments
Fit for content and SEO-heavy sites Strong, since it runs on WordPress Good, less flexible for content

For retail brands selling finished goods online, Shopify is often the right call. For complex industrial catalogs that sell through quotes, WooCommerce usually wins. Read the full comparison: WordPress vs Shopify for manufacturing and B2B industrial.

Moving your catalog to WooCommerce

We migrate catalogs from PDF and print catalogs, spreadsheets, legacy custom databases, Shopify and Magento. Every product, attribute and file is mapped before import, and every old URL is redirected so you keep your search rankings.

How a WooCommerce project runs

  1. Catalog audit. We map your products, attributes, files and pricing rules.
  2. Data model and design. Product templates, filters and the quote flow, designed around your buyers.
  3. Build and import. WooCommerce build, data import, CRM and ERP connections.
  4. Launch. Redirects, speed checks and Search Console monitoring.
  5. Support. Hosting on Pressable, updates, and new products as your line grows.

WooCommerce for manufacturers: FAQ

Can WooCommerce run without a checkout?

Yes. WooCommerce can run as a pure catalog with prices, cart and checkout turned off. Buyers browse products and request quotes instead of buying.

Should catalog mode be a plugin or custom code?

Both work. A plugin gives your team switches in the admin. Custom code means one less plugin to update. We recommend based on how often you expect the setup to change.

Can quote requests go straight into Salesforce?

Yes. Couristan’s quote basket submits directly into Salesforce. HubSpot and other CRMs work the same way.

Is WooCommerce good for B2B?

Yes, especially for manufacturers. It handles complex product data, customer-specific pricing, dealer logins and quote workflows, and you own the platform outright.

How many products can WooCommerce handle?

Catalogs with tens of thousands of products run well on WooCommerce with the right hosting and setup. That’s one reason we host on Pressable.

Can you add WooCommerce to our existing WordPress site?

Usually, yes. WooCommerce is a WordPress plugin, so we can add a catalog to your current site without starting over.

Talk to a WooCommerce agency that knows manufacturing

Send us your product line or current catalog, and we’ll show you how it would work in WooCommerce.

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