How to Keep Your SEO Rankings After a Website Redesign
The purpose of website redesign is clear: keep your business right in the line of sight of your target audience to maximize your chances of converting them into paying customers. It is meant to help grow your brand. But if not implemented well, it will do more harm than good. How exactly? By rendering all of your previous SEO efforts ineffective and useless. You have invested a lot of time, effort, and marketing dollars to gain your current ranking. You must not lose it in the redesigning process. Some companies make the tragic mistake of thinking that one does not affect the other. But in reality, there are specific steps you have to take to ensure that you do not sacrifice your SEO ranking as you transition from the old website to the new.
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