Client

The Institute for Family Services

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The Institute for Family Services (IFS) is a non-profit organization dedicated to improving the lives of families and children in need. Their mission is to provide accessible and affordable mental health and social services to vulnerable populations. IFS has been serving the community for over 35 years, and their team of professionals includes licensed clinical social workers, mental health counselors, and other specialists.
IFS offers a wide range of services, including individual and family therapy, group counseling, parenting education, and case management. They also provide specialized programs for children, adolescents, and adults struggling with issues such as trauma, addiction, depression, and anxiety. Through their comprehensive approach, IFS aims to empower individuals and families to overcome challenges and build a brighter future.
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Concept

Maxburst provided a comprehensive redesign and custom development of the InstituteForFamilyServices.com website, with a strong focus on design, content detail, and powerful yet intuitive tools for advanced content management and digital marketing capabilities. The site was recoded on the latest version of WordPress, and the admin area was customized for simpler and quicker website updates.

To increase conversions, Maxburst planned and integrated better call-to-action elements throughout the site. They also provided assistance with content placement and messaging strategy to ensure that the site’s message was clear and effective. The web navigational and sub-structure were redesigned and coded to be more intuitive, making it easier for users to find the information they need.

Maxburst carefully followed the set brand guidelines for the organization to ensure consistency across all aspects of the website. Additionally, they optimized and sped up PageSpeed insights based on industry standards to improve the site’s user experience and search engine optimization. Overall, Maxburst has enhanced the InstituteForFamilyServices.com website’s visual appeal, functionality, and effectiveness in reaching its target audience.