Founded 1919 in New York City, Banfi is solely owned by the Mariani family with Cristina Mariani-May as proprietor and CEO. T

Banfi is the sole U.S. importer of the Mariani family’s internationally renowned wine estates in Italy — Castello Banfi of Montalcino, Tuscany, and Banfi Piemonte of Strevi, Piedmont. Banfi’s domestic portfolio is a collection of boutique brands from the Pacific Northwest and its ownership interests extend to Natura wines, produced by Emiliana Organic Vineyards, Chile.

The Problem

Banfi Vintners seeks to rebrand and redesign its current digital web presentation with upgraded features and a newly improved company website. The new website will provide its users with an entirely web-current online presentation that is easy to navigate, simple to find information, and an effortless approach to browsing on multiple browsers and devices, including mobile platforms with a responsive layout system.

Analysis

Started just over forty years ago, Banfi is a young company which, in a few decades, has succeeded in asserting itself on the international market with its own wines and its own production philosophy. In order to continue to meet this mission, a new digital presence is needed that strongly focuses on functionally beautiful and practical design along with a carefully crafted user experience and clear information flow.

The Solution

After considering the key pain points that we’ve taken away from our discussion with Banfi, MAXBURST will utilize the best content placement strategies for lead generation and visibility, modernize the overall look and feel of the site with current design principles and add advanced and simple content management features for administrators to maintain in-house.

MAXBURST will provide Banfi with a current and more professional online appearance so that its users and internal marketing/client intake departments can utilize it more effectively. After careful evaluation of the existing website and review of the supplied specifications, we have an overall understanding of the project requirements.

The Results

  • The redesign and custom development of Banfi.com focused on strong attention towards design and content detail along with powerful, yet intuitive tools for advanced content management, and digital marketing capabilities.
  • We’ve re-coded the entire site on the latest version of WordPress along with customizing the admin area for simpler and quicker website updates.
  • We have planned and integrated better call-to-action elements throughout the site for more conversions.
  • We have provided assistance with content placement and messaging strategy throughout the site.
  • We have designed and coded an intuitive and newly designed web navigational and sub-structure.
  • We have maintained brand consistency by carefully following any set brand guidelines for the organization in order to
  • With Google Search now including Core Web Vitals as the foundation for evaluating page experience, these metrics are now available and actionable as possible and we have optimized and sped up PageSpeed insights based on industry standards.
View the Finished Site