Analysis
Maxburst conducted a comprehensive assessment of Lara’s business model, company objectives, and existing website. After careful evaluation, it was determined that migrating the website to Shopify would offer the ideal solution for:
- Faster Load times
- Better User experience
- Strong content and copy with easy to read/consume product feature descriptions
- Fast and easy checkout
Shopify’s robust eCommerce functionality and customization options made it the perfect fit for Lara.com’s website requirements. They also identified the following functional requirements that are needed within the new website:
- Integration with ERP
- Metafields for Product descriptions
- Social Media Shopping integration
- User reviews and UGC to display on products
- RMA system for an easy return system for both customers and the shipping department.