OccuNomix is a global leader in personal safety equipment, with over 35 years of experience designing ergonomic and high-visibility work gear for people in demanding environments. Their mission is simple yet powerful: to make it easy for workers to be safe, seen, and comfortable.

From construction and transportation to utilities and oil and gas, OccuNomix protects the people who keep the world running. Their products are engineered with innovation, safety, and comfort in mind—backed by the company’s long-standing commitment to quality fabrics and durable design.

The Problem

OccuNomix approached Maxburst with a clear goal: to modernize their website and better showcase their leadership in safety apparel. They wanted a clean, efficient experience that reflected their brand’s strength and reliability.

Their old site worked mainly as a static catalog but suffered from performance issues. The biggest challenge was a weak search function, which made it difficult for users to find specific products or categories.

The client didn’t require full e-commerce functionality, but needed a robust catalog-based site where customers could easily explore the product line, request more information, and share products seamlessly. Maintaining brand consistency was essential, as was delivering on a tight project timeline.

Analysis

During discovery, Maxburst identified several areas critical to improving OccuNomix’s online experience:
Search Optimization: The existing search function was underperforming. A full-text, intuitive product search was needed to enhance usability and accuracy.

  • Catalog Usability: Since the site would remain non-ecommerce, product detail and presentation became vital. Each product needed rich content—images, icons, videos, and downloadable resources—to convey its value.
  • Brand Consistency: OccuNomix’s distinctive black, yellow, and gray palette needed to be retained and refined for visual cohesion and accessibility.
  • Ease of Maintenance: Product data was to be provided by the client, requiring a backend workflow that made uploading and managing catalog items straightforward.
  • Lead Conversion Readiness: While e-commerce was out of scope, the new site still needed to encourage engagement—making it easy for users to request quotes or share products directly from the catalog.

Solution

Maxburst developed a fully custom Shopify-based catalog website that merged simplicity, functionality, and brand strength. The design maintained OccuNomix’s established color identity—black, yellow, and gray—while introducing modern typography, clean layouts, and intuitive visual hierarchy.

The new site’s product catalog became the centerpiece of the user experience. Maxburst implemented an advanced full-text product search and filter system, enabling users to quickly find products by keyword or category. Each product page was designed to display comprehensive information, including specifications, media, and icons, with options to easily share via social media, email, or text.

To improve internal efficiency, the team built a streamlined workflow for product data imports and updates, collaborating closely with OccuNomix to start the process early in the build phase.

The “Find a Sales Rep” feature—a favorite from the previous site—was retained and refined, ensuring users could easily locate representatives by region via an interactive map.
Maxburst also provides digital marketing and ongoing maintenance, ensuring the Shopify platform remains secure, scalable, and optimized for long-term performance.

Key Features

The solution encompassed the following key features:

  • Custom Shopify Build: A fully tailored catalog website combining simplicity, functionality, and strong brand identity.
  • Consistent Visual Design: Preserved OccuNomix’s signature black, yellow, and gray palette with modern typography and clean, intuitive layouts.
  • Advanced Product Search & Filters: Full-text search and category filters make it easy for users to find products quickly and accurately.
  • Comprehensive Product Pages: Each page features detailed specs, media, and icons, plus options to share via social media, email, or text.
  • Streamlined Product Management: Efficient import and update workflows developed in close collaboration with the OccuNomix team.
  • Interactive “Find a Sales Rep” Tool: Enhanced from the previous site, allowing users to locate regional representatives through a dynamic map.

The Results

The redesigned OccuNomix website delivers a seamless, high-performance catalog experience that reflects the company’s commitment to safety, innovation, and dependability.

The new search and filter functionality significantly enhances navigation, allowing visitors to locate products faster and engage more deeply with the brand. The improved design communicates professionalism and trust, while the upgraded backend gives the OccuNomix team full control over their growing catalog.

By combining technical precision with brand authenticity, Maxburst transformed the OccuNomix website into a powerful platform that strengthens visibility, supports sales efforts, and reinforces their standing as a pioneer in high-performance safety apparel.