Addiction Research Institute
Addiction Research Institute (ARI), founded in 2021 as a 501(c)(3) non-profit, is redefining the approach to curing addiction. Once believed to be a matter of willpower, addiction is now understood as a complex disorder influenced by biological, social, and environmental factors. To uncover therapies—and one day, cures—ARI funds research that targets the roots of addiction.
Rather than operating labs, ARI partners with top scientists across disciplines, accelerating discoveries to transform lives. Modeled after the impactful programs of the American Cancer Society and American Heart Association, ARI is filling a critical funding gap in addiction research, an area historically overlooked. Through its grants, ARI aims to bring effective, lasting solutions to one of today’s most urgent health crises.
Concept
For the Addiction Research Institute (ARI), our goal was to build a website that would both communicate their groundbreaking mission and inspire action. ARI, a non-profit dedicated to funding research that targets the root causes of substance addiction, needed a digital presence as compelling as their mission. We focused on crafting a design that would drive engagement and make it easy for visitors to understand ARI’s unique position within the addiction research landscape. Drawing inspiration from trusted non-profits, the redesigned site now highlights ARI’s vision and projects through clear, accessible content and strong calls to action.
We implemented a streamlined layout to prioritize usability and encourage donations. The new design features rich content on addiction science, intuitive navigation, and dedicated areas for videos and podcasts. With vibrant gold and gray tones that reflect ARI’s branding, the site evokes professionalism and trustworthiness, creating a platform that engages donors, researchers, and advocates alike. This project for ARI exemplifies how thoughtful design and functionality can effectively showcase a non-profit’s purpose and bring visibility to critical research initiatives.
