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Our Insights

We are always learning and sharing what we learn about design, development and online marketing.

Mastering Email Design: 10 Strategies for Boosting Conversions and Engagement
September 20, 2023

In today's dynamic digital landscape, where consumer preferences evolve rapidly and attention spans dwindle, businesses seek innovative ways to engage their target audience and drive…

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Strengthening Local SEO: Data-driven Guides for Local Search Marketing
June 15, 2022

Optimizing the appropriate marketing strategies is vital to your business' success. As the digital marketing process develops with time, so does how we do marketing,…

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Media Buying: The Timeless Recipe for a Successful Business Campaign
May 16, 2022

The concept of media buying is relatively new for some, but it is a part of a unique advertising ecosystem that constantly evolves. If you…

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5 Ecommerce Website Updates You Need to Make Right Away
April 7, 2022

As the e-commerce industry becomes more competitive, so should your digital efforts. It can be easy to get lost in all the new technologies and…

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The Value of Content Before Website Design
March 14, 2022

If you have been in the marketing game for a while now, you know that content is king. With so much competition in today's online…

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The Rise of Design Thinking as A Problem-Solving Strategy
February 9, 2022

Design thinking applies an iterative process to understand the user, challenge beliefs, and look for fresh solutions to problems to identify options and solutions that…

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Website Design Learnability: Best Tips and Practices for 2022
January 13, 2022

Why is learnability important in web design? A website with a user-friendly interface will encourage more people to visit it. Whether the objective of your…

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Most Valuable Digital Marketing Lessons from Netflix’s Squid Game
December 8, 2021

You have certainly heard or read online about Netflix’s Korean series Squid Game, regardless of whether you love to spend your evenings watching TV episodes…

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Design and Data: A Guide to Making Your Web Image and Video Accessible to Users
November 9, 2021

Every site owner wants as many visitors as possible. Few, however, take the proper efforts to ensure that their webpage is accessible to all users.…

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When Considering a Website Redesign, Here Are Five Questions That Companies Should Ask Themselves
October 26, 2021

In today's "new normal," a great corporate website has become an essential marketing tool for staying established and successful among target audiences and competitors. In…

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When Should You Rethink Using Time-Sensitive Images on Your Website?
October 20, 2021

Information is a valuable commodity, and in this day and age, it comes in different forms of website content. People seek them with virtually every…

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Are Website Pop-ups Still Relevant in 2021?
October 12, 2021

Since they were first created in 1997, website pop-ups have garnered strong mixed emotions from their users. Some users find them annoying and disruptive, while…

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When Long Scrolling in Web Design Works
September 24, 2021

We’ve heard about the importance of “above the fold” in web design. However, you should also know there are certain websites that show much content…

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