Executive is a leading commercial snow removal services company in New York & New Jersey with over 40 years of experience. Their proactive real-time snow management approach has earned them the trust of over 100 satisfied customers, who rely on their expertise to manage over 500 locations.

Delivering timely and quality commercial snow removal services is Executive’s top priority. With a full fleet of commercial-grade snowplows and heavy equipment, Executive is equipped to handle any snow removal needs your business may have. They are expanding to better serve their clients, offering a diverse range of services including:

  • Landscape maintenance and enhancement
  • Pressure/soft washing and specialty exterior cleaning
  • Concrete services
  • Asphalt services
  • Distressed property recovery and sitework.

The Executive team is enthusiastic about bolstering and broadening their current client relationships by offering all-encompassing exterior services at the utmost level. And they realize that to do this, they also need an overhaul of their website.

The Problem

Executive, a renowned provider of commercial snow removal services in New York & New Jersey, recognized the need to expand its online presence beyond its core service offerings. With a growing portfolio of additional services, the existing website no longer accurately represented the full scope of Executive’s capabilities. The challenge lay in rebranding and updating the website to reflect the expanded service offerings while maintaining its user-friendly interface.


To address this challenge, Executive engaged MAXBURST Web Design to revamp its website. The initial step involved duplicating the existing site onto a development environment, providing a foundation for the redesign process. The analysis focused on identifying key areas for improvement, including the navigation structure, sitemap, and overall design elements.

“Collaborating closely with Executive, we strategized every step to ensure the website reflected their evolving brand identity and effectively showcased their expanded service offerings. It was a rewarding experience to witness the transformation unfold, empowering Executive to maximize their online presence and connect with their audience in a more impactful way.” – Design Team at Maxburst

The Solution

MaxBurst collaborated with Executive to revamp their website. To begin with, MaxBurst duplicated the existing website onto a development environment, ensuring continuity during the redesign process. The next step was to collaborate with Executive to design a new homepage and revamp the navigation structure to accommodate the expanded service offerings. This involved updating the sitemap and integrating new content and images to effectively communicate Executive’s diverse range of services.

As part of the rebranding process, MaxBurst also facilitated the creation of an updated logo that aligned with Executive’s evolving brand identity. Executive’s expanded service portfolio was seamlessly integrated into the website, with a focus on highlighting the unique offerings and industries served. MaxBurst ensured that the new website clearly showcased Executive’s commitment to excellence across all services.

The redesigned website prioritized user experience, with a user-friendly interface that enabled visitors to easily navigate through the various service offerings and find relevant information. In addition, MaxBurst implemented search engine optimization (SEO) strategies to improve Executive’s visibility online, ensuring that the website ranked prominently in relevant search results.

Overall, these solutions aim to effectively communicate Executive’s unique offerings and commitment to excellence. The improved user experience and online visibility will help Executive expand its reach and attract more clients in the future.

Key Features

Highlights of just a few of the many features MaxBurst implemented in the revamped Executive website include:

1. Responsive Design: The new website boasts a responsive design, ensuring seamless functionality across various devices and screen sizes. Whether accessed on a desktop, tablet, or mobile device, visitors experience consistent performance and optimal viewing.

2. Updated Homepage:The homepage underwent a significant redesign to provide a captivating introduction to Executive’s services. It features dynamic imagery, concise messaging, and intuitive navigation, guiding visitors to explore the various service offerings effortlessly.

3. Streamlined Navigation: MAXBURST revamped the website’s navigation structure to accommodate Executive’s expanded service portfolio. The streamlined navigation facilitates easy access to relevant information, enhancing the overall user experience.

4. Services Pages: Each service offered by Executive is showcased on dedicated service pages, providing comprehensive details and benefits. Visitors can explore specific services such as commercial snow removal, property management, and additional offerings with ease.

5. New Logo Integration: As part of the rebranding process, the updated logo is prominently featured throughout the website, reinforcing Executive’s refreshed brand identity and commitment to excellence.

6. Enhanced Visuals: The incorporation of high-quality images and multimedia elements enhances the visual appeal of the website, creating an engaging browsing experience for visitors. Visual representations of Executive’s services effectively convey the company’s expertise and professionalism.

7. Call-to-Action (CTA) Prominence: Strategic placement of call-to-action buttons prompts visitors to take desired actions, whether it’s requesting a quote, contacting Executive for more information, or scheduling services.

8. SEO Optimization: MAXBURST implemented robust SEO strategies to improve the website’s visibility and ranking in search engine results. This includes optimizing meta tags, incorporating relevant keywords, and enhancing site structure for better indexing by search engines.

9. Contact Information: Contact details, including phone numbers and a website link, are readily accessible on every page, making it convenient for visitors to reach out to Executive for inquiries or consultations.

These key features collectively contribute to a compelling online presence for Executive, effectively showcasing its expanded service offerings and reinforcing its position as a trusted leader in commercial property management services.

The Results

The collaborative effort between Executive and MAXBURST resulted in the successful launch of a rebranded website that effectively showcased Executive’s expanded service offerings. The new website received positive feedback from both current and potential clients, with increased engagement and inquiries. Additionally, the implementation of SEO strategies led to improved search engine rankings, further enhancing Executive’s online visibility and brand awareness. Overall, the rebranded website has positioned Executive as a leader in commercial property management services, paving the way for continued growth and success in the digital landscape.

“Executive partnered with MAXBURST Web Design, a New York based website design firm to create a website that is both aesthetically pleasing and functional. MAXBURST took our outdated layout and provided us with a unique site that clearly highlights the unique services we offer and the industries we work with. Following the websites launch, Executive has now employed the services of MAXPlaces Digital Marketing. MAXPlaces, another New York based agency, is a full-service digital marketing group specializing in a range of online marketing services. Together, Executive and MAXPlaces hope to improve search engine optimization, improve our digital footprint and increase brand awareness across the web.”

– Excerpt from Executive Publication

Gallery of New Design