If you sell a product over the Internet, it’s not enough to have an awesome website. To remain competitive, you need a great mobile version, too. Thanks to advances in technology, more people are choosing tablets and smartphones over PCs. People use their mobile devices to do everything from read the news and search for information to having video conversations on them. Forty-one percent of smartphone owners also make purchases using their mobile device. That number will continue to rise.

Want to boost mobile sales? A responsive web design helps big time.

According to Google, if a mobile user is not happy with your mobile website, there is a 40% chance they will visit a competitor’s site instead. You can’t afford to let that happen. A responsive eCommerce design is critical. This simply means that content found on your business’s website will appear exactly the same way when viewed on a cell phone or tablet. But, what makes one design better than the other? There are actually a couple of things.

1. Navigation
Mobile users don’t want to have to hunt down what they’re looking for. It makes sense that visitors will quickly leave sites that are not user-friendly. That’s why easy navigation for any eCommerce store is absolutely crucial. It should let customers find the product or information they need without any delays or difficulties. Clearly labeled tabs or categories are very helpful to visitors.

2. Images
Sixty-seven percent of consumers say the quality of a product image is “very important” in selecting and making a purchase. Therefore, how visitors view your site is one of the most vital elements for any eCommerce site. Sites that lack responsive design could make viewing images difficult. Images sized properly and of good, clear quality can mean the difference between a sale or no sale. A 360-degree view of a product goes a step further in the customer experience by giving them an even better look at a product.

3. Easy Payments
Mobile customers aren’t as likely to whip out their credit cards when making a purchase on their phones as they would on a computer. The fewer steps required to make a purchase on a phone the better. Cell phone users don’t have the patience to try and hunt down the “check out” button or provide a lot of personal information. According to statistica.com, Paypal’s mobile payment volume amounted to $27 billion U.S. dollars last year, almost double the amount in 2012. There’s a reason why it’s so popular. It’s a one-stop-shop. Integrating Paypal or Google checkout, which is very similar, will make shopping a breeze for your customers.

Making your mobile site easy to navigate will keep customers coming back.

The Bottom Line …
When mobile customers look up your site on their mobile device, it should capture their attention immediately. After all, first impressions are everything. Maxburst is a web design and development company based in the Long Island area that can help you achieve just that. They specialize in integrating clear, functional, and creative interfaces consistent with your company’s brand. By creating unique, high-end web designs, Maxburst helps eCommerce sites stand out from the competition.

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