B2B buying committee meeting around a conference table with laptops

Why most B2B websites stall the sale

  • One homepage message aimed at everyone, so no buyer sees their own problem.
  • Capabilities, service areas, pricing models or integrations hidden behind “contact us.”
  • A single generic contact form that lands in a shared inbox and waits.
  • No case studies or proof a buyer can forward to colleagues.
  • Customers who log in to a dated portal somewhere else for orders, tracking or documents.
  • Key content locked in images and PDFs that search engines can’t index.

B2B website design services

Every project combines strategy, design, development and SEO. These are the parts B2B companies ask us for most.

Messaging for every role in the buying committee

Clear paths for the people who use, evaluate, approve and pay for what you sell, so each finds their answers in a few clicks.

Lead capture that reaches the right rep

Quote, demo and rate-request forms with the qualifying fields your sales team needs. Submissions route by product, region or service line into Salesforce or HubSpot, with the traffic source attached.

Customer and partner portals

Secure logins where customers find order history, documents, pricing and account details, and where dealers and partners get sales resources.

Product and service catalogs

Searchable catalogs with a page for every product or service. For product catalogs we often use WooCommerce in catalog-only mode, with a quote basket instead of a checkout.

Content that builds the business case

Case studies, comparison pages and downloadable one-pagers your champion can share inside their company.

Integrations with the systems you already run

CRM and marketing automation, plus ERP and other business systems where they offer an API, so product data and leads stay in sync.

Distribution warehouse with loading docks and a freight truck

B2B website design for distributors, logistics, transportation and SaaS

B2B sales follow the same pattern, but every sector has its own buyers and its own deal-breakers. Here is what we build into each.

Distributors and wholesalers

Searchable catalogs that handle thousands of SKUs, line-card and brand pages, and branch locators. Logged-in customers see their own pricing and reorder history. New-account and credit-application forms go straight to your team.

Logistics and 3PL providers

Service pages for warehousing, fulfillment and freight, plus facility and coverage pages that show where you operate. Rate-request forms collect the shipment details your team needs to quote. Industry pages show prospects you already handle freight like theirs.

Transportation and trucking companies

Trucking websites serve two audiences: shippers and drivers. Shippers get lanes, equipment, safety information and a fast quote request. Drivers get a recruiting section with pay, home time and routes, and a short application that works on a phone.

B2B SaaS companies

Product pages that explain what the software does for each role, plus pricing, integrations and security pages that answer IT before they ask. Demo and trial requests route to the right rep. Comparison pages help a champion make the case internally.

Manufacturing and industrial companies

Spec-heavy catalogs, CAD libraries and RFQ workflows need a specialist build. See our industrial B2B web design page, plus our work for manufacturing, aerospace and defense and engineering firms.

Hands on a laptop with a digital marketing data overlay

B2B digital marketing that fills the pipeline

A website only produces leads when the right buyers find it. As a B2B digital marketing agency, we run the channels that bring them in and measure what each one returns.

  • B2B SEO. Pages built around what your buyers actually search, with clean technical SEO and schema markup. Learn more about our search engine marketing.
  • AI search visibility. Clear, structured answers that AI assistants can read and cite when buyers ask them for vendors.
  • Paid search. Google Ads aimed at high-intent commercial searches, sent to landing pages built to convert.
  • Social media. LinkedIn and other channels that keep you in front of buying committees through a long sales cycle. See our social media marketing.
  • Reporting tied to pipeline. Every form submission carries its source into your CRM, so you see which channels produce sales conversations, not just clicks.
Couristan B2B flooring catalog built on WooCommerce by MAXBURST

Case study: Couristan

Couristan is a B2B flooring company with a large product catalog. We built the catalog on WooCommerce in catalog-only mode, with no checkout. The add-to-cart button works as a quote basket, and each quote request flows into Couristan’s Salesforce CRM.

The site is headless: WordPress and WooCommerce run on Pressable as the data layer, and the front end runs on Vercel. See Couristan’s catalog.

How a B2B website project runs

  1. Discovery. We map your buyers, your sales process and what your sales team hears most, including from the deals you lost.
  2. Content and SEO audit. We find which pages rank, which convert and which to merge or retire, and we map every URL that needs a redirect.
  3. Architecture and design. Site structure, buyer paths and page designs, approved before development starts.
  4. Build and integrations. WordPress development, forms, portals and CRM connections, tested on real devices.
  5. Launch and SEO migration. Redirects, Search Console checks and tracking in place on launch day, so rankings carry over.
  6. Ongoing support and marketing. Updates, security, hosting and the marketing that keeps leads coming.

B2B web design FAQ

What makes B2B web design different from B2C?

B2B sales involve several decision-makers, longer cycles and higher deal values. A B2B site has to answer each person’s questions, support the internal approval process and turn research into qualified leads, rather than push a single checkout.

Can you redesign our B2B website without losing our Google rankings?

Yes. Before launch we audit which pages rank and earn traffic, keep or improve that content, and redirect every changed URL. After launch we monitor Search Console and fix issues quickly.

Can lead forms go straight into Salesforce or HubSpot?

Yes. Quote, demo and contact forms can create leads in your CRM, route them to the right rep and record where each lead came from.

Do you build B2B customer portals?

Yes. We build secure customer and partner areas for order history, documents, account pricing and sales resources, connected to your existing systems where they allow it.

Do you work with B2B SaaS companies as well as industrial ones?

Yes. Along with manufacturers and industrial companies, we work with distributors, logistics providers, transportation companies and B2B SaaS teams.

Do you handle B2B digital marketing after launch?

Yes. We run SEO, paid search and social media for B2B companies, with reporting tied to the leads in your CRM.

Do you work with B2B companies nationwide?

Yes. We run projects remotely for B2B companies across the US.

Ready for a website that moves B2B deals forward?

Tell us about your buyers, your sales process and what your current site isn’t doing. We’ll come back with a clear scope and quote.

Request a Quote

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