Social media continues to become part of everyday life more so than ever before. It’s not surprising to notice that some grandparents even have their own Facebook profile. What this essentially means is that the possibilities, in terms of the target demographics, the possibilities are seemingly endless. The social media marketing landscape continues to change […]
Read MoreRemarketing is a powerful way to help turn visits to your site into sales. But it’s more than just bombarding previous visitors with ads. Learn how to set up a remarketing campaign that works with this guide. Remarketing is the name of the game online. It’s the reason you look at a product once and […]
Read MoreGetting found on the web can be daunting, so we’ve compiled 10 tips and tricks you can start implementing immediately to optimize your website for search engines. 1) Get Mobile Friendly 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those searches result in a purchase, according […]
Read MoreWater the tree of social media marketing to help your business grow to its fullest potential. Developing a Proper Social Media Marketing Strategy for Your Business Companies that use social media have a lead conversion rate 13 percent higher than average. There are intangible benefits too. Craft an appropriate social marketing strategy and you’ll likely […]
Read MoreEver since eCommerce became the norm, online advertising has been more competitive than ever. Businesses are constantly looking for better ways to market their brands, products, and services online. The introduction of social media opened a new marketing frontier, one that has boosted eCommerce a great deal for the last few years. Social media is […]
Read MoreThere’s nothing to be afraid of when it comes to getting online reviews. A Harvard Business Review working paper stated that if a business’s Yelp evaluation rating increased by one star, its revenues could also rise by between 5-9 percent. Positive comments written by customers give businesses instant credibility. It could lead to more sales. […]
Read MoreWhite papers help speed up the process of building trust between businesses and prospects. Every day, you create value by selling the products and services your customers need and want. You could say you’re a problem solver. As such, the more people that know how your business can help them, the better. Start building credibility […]
Read MoreLike a falling domino, one certain type of marketing error can eventually flatten a company. When running a website, startups often blur the duties of marketing teams and web developers. The most noticeable side effect is a reduced bottom-line and revenue. It’s vital to understand how the roles of the developer and marketer differ. When […]
Read MoreLook closely and you’ll find when it comes to ranking high in SERPs, quality makes all the difference. It’s still true that the first page in the search engine results pages (SERPs) gets the most traffic and the most clicks. Many times, if searchers don’t find what they need fast, instead of looking through dozens […]
Read MoreLocal Search Engine Marketing May Help Your Company Reach Its Geographical Area Sales Goals A comprehensive local search engine marketing plan is a powerful strategy. A BIA/Kelsey study found that almost 97 percent of consumers now search online for products and services located in their area. They use a mix of search engines, comparison type […]
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