Water the tree of social media marketing to help your business grow to its fullest potential.

Developing a Proper Social Media Marketing Strategy for Your Business

Companies that use social media have a lead conversion rate 13 percent higher than average. There are intangible benefits too. Craft an appropriate social marketing strategy and you’ll likely gain happy, loyal customers who appreciate your products, services and your consistent social media marketing efforts.

Set Goals and Objectives You Can Measure

Put social media marketing goals in place that complement your business plan. Use analytical tools and measure results on a weekly basis. However, schedule a quarterly review of your social media activities and determine which content generates the most engagement.

Benchmark Your Industry and Follow Best Practices

Find out how industry influencers and your rivals encourage communication with customers. Look at branding, posting frequency, and content types—both text and images. Fill a void your competitors overlooked and gain a larger share of the market.

Follow a Posting Schedule

The best times to post on social media vary widely, so it’s best to test and review. Make adjustments to increase the effectiveness of your social media marketing dollars. Andrew Ruditser from MAXBURST, a digital agency located in New York said, “it is important to post daily to you social media platforms. Make sure that you have a consistent brand theme and massage to ensure higher user interaction”.


Check for Uniform Branding

Check all of your social media platforms and verify that your brand looks the same. Reinforce your company’s logo, colors, and other identifying elements including your tone—for example, if it’s casual or formal—in how you describe your company.

Get the Most Out of Different Social Media Platforms

Enjoy a higher click-through rate when advertising on Facebook. Look at friend networks and base your advertisements on those actions that occur within those individual groups. Run campaigns that feature discount coupons, special giveaways, contests or other promotional offers. Watch as Facebook continues to evolve and serve its active users, and then adjust your marketing strategy as needed.

Sometimes businesses use Twitter to quickly respond to rumors that affect brand reputation. Use it to communicate about sales, product updates, and answer questions in real-time too.

For targeting primarily business professionals, add LinkedIn to the marketing mix.

Instagram and Pinterest have visual clout. Studies show that after three days, people remember 65 percent of written content if an image is associated with it. They only retain about 10 percent of content without images. Color images increase the retention rate to 80 percent after three days. Sadly, many businesses don’t have a written process in place for their teams to manage images. Develop one, and you’ll be a step ahead of the rest.

Design an Employee Social Media Policy

Social media policies counter inappropriate posting behavior. Your policy should comply with all government laws. Be sure to add a statement about having a zero tolerance for discrimination, harassment and bullying.

Integrate New Strategies Based on Feedback

Remember that social media marketing is never finished—it’s ongoing. The more you use feedback to improve your products and services, the stronger your digital presence. Make seeking feedback a main part of your social media marketing strategy. Loyal customers and better business relationships are worthwhile results.

Keep up with Changes Regarding Google Search

Google is beginning to rank websites in order of mobile first and then desktop versions. It’s time to reevaluate your website. Verify that its design is responsive and mobile ready. Next, concentrate on the social media platforms that best help your business reach its marketing goals.

Google is beginning to rank websites in order of mobile first and then desktop versions. It’s time to reevaluate your website. Verify that its design is responsive and mobile ready. Next, concentrate on the social media platforms that best help your business reach its marketing goals. Develop a proper social media marketing strategy for your business now and over time you’ll have a stronger brand presence.