But in contrast to a purely scientific approach, investigation in design thinking involves hazy elements to uncover previously unknown limitations and discover innovative strategies.
After reaching several solutions, the selection process is underpinned by logic and rationality. Then, designers will start analyzing the solutions, either rejecting or validating them, to arrive at the best option for problems or obstacles identified during each phase of the design process.
Producing Creative Ideas and Solutions by Having a Gestalt Human-Centric Perspective
Design thinking seeks to have a holistic and empathetic understanding of problems people face in their day-to-day life. Designers try to empathize with their target users by exploring concepts such as emotions, needs, motivations, and drives.
Generating ideas and solutions with this view is sensitive to how users operate and the problems and struggles they might encounter when using the product.
The creative aspect of Design Thinking can be found in the strategies utilized to arrive at solutions and insights into the activities and thoughts of real users.
How Can Design Thinking Be Applied in Web Design?
Apply Established Patterns
Users may spend more time on other sites than on yours. They might be accustomed to gathering information or doing a task in a certain way while you ask them to do it differently. In many cases, users will be resentful and do not see this as an exciting opportunity to learn something new.
It is usually painful and frustrating to scale the learning curve. Although it is possible to improve and even entirely replace established patterns, it can be challenging. Most people will welcome consistent and predictable patterns since it creates harmony between experiences. Many fear unpredictability.
For this reason, it is recommended to hold a sketching activity during the ideation phase in which you brainstorm dozens of ways to present information. Some of those ideas will stand out. You might also stumble upon new and valuable insights. This activity is worthwhile, although even the best decision would not be able to replace the accepted pattern.
While it can be refreshing to explore other options, the most advantageous route is usually derived from applying patterns that people already know and are incorporated in a wide range of products and applications.
As an expert in your field, you might already have a method and position on how certain tasks should be done. You are driven to build those best practices into your product.
Adding guidelines and guardrails into the workflow can be powerful, especially if you have already built trust with your users. But bear in mind that what you will be laying down is only guidance. Users will know when those best practices are applicable and when they should be disregarded. Hence, it is crucial to prioritize flexibility whenever possible because you don’t want to confuse your users with too many choices.